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Our singular focus is to deliver simple organic skincare solutions—purely, naturally, and affordably. Within our mix of ingredients is a healthy lean toward plants and herbs from Asia that have a long and appraised history for boosting skin vitality and rejuvenation. We use nutritive and antioxidant-rich Green Tea and Vitamin C as core ingredients. Also infused are extracts from phytonutrients such as Licorice Root, Rice, Gotu Kola, and Japanese Knot Root that have powerful nourishing properties that boost skin texture and tone.
It’s common in the skincare industry to portray Youth as synonymous with Beauty and Ideal. Many skincare brands promote a quest for younger skin that can never really be attained. Instead, we believe in the concept that being and feeling beautiful is an experience for ALL ages. We embrace the beauty of imperfection, understanding that real beauty is never perfect or age-requisite.
In Japan, there is an art dedicated to this concept called wabi-sabi. Derived from Buddhist aesthetics, wabi-sabi is the graceful counterpart to lavishness and opulence. It arose from tea ceremonies in which prized utencils were handmade, irregular and imperfect. Wabi-sabi is about appreciating rather than perfecting. It’s an understanding that both life and art are beautiful not because they are perfect and eternal, but because they are imperfect and fleeting.
Wabi-sabi is a crack in a ceramic bowl, an old book with withered pages, that sweater you favor despite the hole in the elbow, an old farmhouse near the woods. It’s an appreciation for all that is simple, modest, and authentic.
As applied to skincare, it represents an appreciation of natural processes and materials. Wabi-sabi favors simple, traditional organic ingredients—free of artificial fillers and fragrances. It looks past gimmicky animal byproducts (like snail slime and pig collagen) and trendy, sparkly glitter peels. It flies in the face of mass production, uniformity, and saturation. And rather than trying to deny the forces of nature that age us (via miracle youth creams), it embraces the cracks, scars, and wrinkles left by the passing of time and experience.
We embrace wabi-sabi as a core concept behind our skincare products. We believe in using what’s best and leaving out the rest—words to live by.
